& nbsp; & nbsp; & nbsp; the face of new market trends and business rules, marketing is king, Nike had to actively adjust the business community There is a quite interesting phenomenon: the decline because of a lack of opponents or because of the strong and powerful opponents. Nike latter. Adidas and Reebok combined not only did it look born of confidence, but it provoked a more vigorous fight. & Nbsp; & nbsp; & nbsp; & nbsp; at the beginning, it is proposed to the 2011 revenue to increase to $ 23 billion, and in three years in the world to open 100 new stores. ? Took office less than two years, Nike CEO Mark Parker undisguised said: "Leading is what we do best." Nike September 20 announced a first-quarter report from another angle reflects the sportswear giant's strength. The report shows that Nike quarter net income increased 51 percent to $ 569 million. Even without considering the Nike transfer of power last year just ending unrest and foreign aggression from Adidas, this performance can be considered quite good. If we are innovative, we can lead does not mean that there is no strong opponents and challenges. Since the 1980s, the charm of the achievements of Michael Jordan Nike this "king of basketball shoes." Today, however, Jordan old men. Whether in urban or rural areas, the Jordan brand sneakers attractiveness is waning, despite the beginning of the launch of the rocket, Jordan (Air Jordan Retro) live up to expectations, but later launched Nike Jordan shoes have to part with a very high discount to sell out. Nike hopes to identify it as NBA star thermal Buren? James (LeBron James) can help smooth out their own Jordan era. In 2003, Nike a cheap foamposites nnounced the payment of $ 90 million over 10 years to the US basketball team Cleveland Cavaliers (Cleveland Cavaliers) promotional basketball shoes. However, although the latest Zoom LeBron IV basketball shoe sales situation is good, but the star of the endorsement of James's style is difficult to look after all the item back then Jordan. Of course, this is partly because, with the diverse forms of entertainment, compared to today's NBA with Michael Jordan era popular, its appeal has gone down. In addition, Nike's rival places low-cost strategy, must we press on. For example, a named Steve? Barry's discount clothing chain store sales of a basketball shoe, selling only $ 14.98 per pair. It is said that in August last year after the launch, only four months its sales reached 3 million pairs. competitors initiatives may be able to temporarily put aside aside, however, when a new trend is already taking shape, the contrarian business even if lucky enough not to be swallowed up trend will certainly also suffer Nike is very clear on this point. According to the US, a market research firm said that the US low-cost sneakers (under $ 50) market over the past two years increased by nearly 9%. Cheap sports shoes sales now account for more than half of the US athletic footwear market sales. In addition, in recent years the United States basketball shoe industry also appeared overall decline - decline last year reached 16%. Nike's revenue in the US market about 30-40% created by the basketball shoe business. Currently, in the United States more than $ 100 price per pair of basketball shoes, about 95 percent of Nike shoes. Obviously, these trends can not be disregarded cheap jordans for sale Nike. If we do not take effective measures to deal with Nike's dominance in danger of losing. In response, Nike has been very clear ideas. It hopes to vigorously explore the potential of China and other overseas markets have to reduce dependence on the US market; the other hand, the adjustment of product line, increase product innovation and prudent expansion of middle and low market, adapt to new trends and to tap new opportunities. In FY08 ended by the end of August of this year's first quarter, Nike's revenue in the US market grew by only 2%, while growth in the European market has reached 16 percent, the Asian market is growing more fast, reaching 22%. This speed thanks to Nike's aggressive in the market such as China and India. It is reported that Nike quarter revenue in the Chinese market grew by about 50%. Currently, the international market accounted for 60% of total revenue, Nike, 51% of profits. It is expected that its sales in China are expected to step onto $ 1 billion. China will become the Nike after the United States market, the second largest market. In addition, Russia, India and Brazil are also high hopes for Nike overseas markets. Despite Nike's ambitious, some analysts are still skeptical. They believe that Nike now accounts for a dominant position in the US market is very difficult to continue to achieve rapid growth. The spirit of sport is the ultimate challenge, Nike naturally understand this. Mark? Parker said Nike is one of the competitive advantages of the breadth and diversity of its business. However, in order to achieve growth targets, Mark? Parker after he took office also had to Nike brand and product line to adjust. Ma cheap jordans online rk? Parker on September 21, said Nike is considering the sale of its subsidiary resistant Kebao Er hockey supplies. The subsidiary's main business is the production and sale of hockey, apparel and equipment, and roller skating sports balls and other equipment. Several other brands such as Nike Golf, Converse, Cole Haan, Exeter and Hurley also have to be re-examined. Nike executives said, although such a decision is difficult, but some brands have been with Nike's long-term development plans do not coincide, it is necessary to "ton output capacity." face basketball shoe market (mainly the United States market) saturation, Nike product line has expanded to include soccer clothes, running sportswear, women's training and fitness apparel. Mark? Parker, Nike has been restructuring operations in the United States as soccer, basketball, running, training six departments male, female fitness and sports culture. Prior to this, Nike's business is divided into footwear, apparel and equipment three categories. At the same time, Nike also actively to the low-end development. Earlier this year, Nike invite soccer star Brandi? Cai Princeton (Brandi Chastain) and Hope? Solomon (Hope Solo) and volleyball star Logan? Tom (Logan Tom) appearances in New York, released a new brand Tailwind (wind) - a brand for women consumers. Currently there are six kinds of styles of the brand, with prices ranging from 19.99 to 34.99 US dollars. Previously, because of high prices and Nike Nike brand focused on sports and alienated low-end consumers. Nike Tailwind gave an opportunity to attract these consumers. ? In this regard, Mark Parker said: "If we are innovative, we can lead." Power m cheap jordans for sale mens arketing machine Nike factors known to be good at marketing. However, this moment, the face of some trends may have a significant impact on its future survival, the marketing is king, Nike also had to make significant adjustments. Nike executives have publicly expressed the hope that by 2010 the world's dominant supplier of soccer apparel, so a direct challenge to the status of Adidas sportswear in the football market. To this end, Nike marketing aspects of the large investments. Nike made within 10 years of the German Football Association to provide $ 778 million, sponsored by the German national soccer team. The trick for Adidas in terms, like "black tiger dig heart," because Germany is not only Adidas headquarters, and Adidas have long or the German team sponsor. sponsored by the German national team is only part of the Nike marketing change. In fact, Nike's other innovations in marketing or striking visible. Hidden behind these changes is the destruction of the old business rules and new business rules are constantly being established. In recent years, the digital revolution, the right to speak consumers greatly. Nike CEO Mark? Parker opinion, driven by the digital consumer landscape is reshaping the retail industry, and now the power rests in the hands of consumers. To do this, Mark? Parker believes Nike and other consumer brand companies need to adjust to the new market trends. He said: "Consumer's influence has never been so strong, they have more choices and access to these selected channels, power has clearly shifted to the hands of consumers." In view of this situation, Nike has made a "consumer decision" strategy, indicating you want to fo Retro jordans for sale cus on creating competitive strategies of personalized consumer experience. To this end, Nike first product was further subdivided. September this year, Nike released a specific Native American Indians sneakers Air Native N-7. According to Nike said, this product is based on the company's research base on the Indian foot structure designed, it is wider and taller than the average sports shoes. In the marketing strategy, Nike have also been targeted adjustments, such as further subdivided marketing target consumer group. Before Nike managers generally believe that 18-year-old to 22-year-old is the same kind of consumer group. Now, Nike gave up before bundling marketing approach and preference will be subdivided into different markets according to the age and interests of these consumers. In addition, it is also based on the characteristics of the digital revolution, opening up new marketing tool. It is reported that Nike has been designated AKQA company Nike in Europe, Asia, Latin America, the United States and Canada global digital marketing advertisers all football-related online marketing advertising. Nike and Apple's cooperation is considered to be a flash in the pan Nike innovation. ?? 2005, Mark Parker to Apple CEO Steve Jobs called and Steve Jobs to make a bold idea: Nike running shoes with Apple's popular iPod digital music player It is combined. Also known for innovation and marketing of Jobs and Mark? Paz hit it off. In close collaboration with the two companies, the Nike launched Nike Plus. This is actually a miniature wireless sensor increases, the length of time running automatic monitoring, distance and calories consumed and other condit Cheap air jordan 12 for sale online free shipping ions in Nike running shoes and sends this information to iPods, so that consumers who have iPods can be clearly understanding of their movement. vice president of global brand and product category management Nike Trevor? Edwards said, Nike Plus the real world and the digital world combines. Many people think that this is Nike's marketing innovation. In fact, this product innovation has blurred the boundaries of innovation and marketing innovation, is the combination of the two. It is above all a product innovation, but at the same time, because it is leveraging Apple for the iPod has a wide audience of users, also called marketing innovation. According to market research company's data, last year's Nike running shoes in the US market share rose by 47.7%, which has a great relationship with Nike Plus launch. Nike's own survey also showed that 35 percent of Nike Plus is the first time users to buy Nike sneakers. The company's goal is to make the world's 100 million runners in 15% use Nike Plus. Meanwhile, Nike has also seized the opportunity to digitize the rise, and vigorously carry out include print media, mobile, retail and network marketing combination of three-dimensional marketing. In the company's marketing in the UK market, for example, according to Nielsen Media Research data, Nike in the UK market 9.2 million pounds advertising, about 269,000 invested in the Internet, the next year the proportion will rise further. Mark? Parker aggressive marketing campaign is reminiscent of Nike founder and current chairman of the Knight of Nike. Knight tenure at Nike through the generous sponsorship of sports and sports stars such as Michael to win big? Jordan cheap jordan shoes for men and Tiger Woods and other endorsements to expand its brand influence, was a great success. Of course, Nike natural and ultimately "costly." Early in fiscal 2005, Nike advertising costs as high as $ 1.6 billion. It is in this context, we hope to strengthen financial discipline in a certain degree of Knight from outside the company attracted a succession Perez. Unexpectedly things as people would like. Peres took office trying to cut advertising expenses of measures to control costs. However, he apparently with Nike and Knight Marketing is king thought there is a conflict, so as Knight will not be tolerated, and ultimately had to rush from Perez and hurried away. Mark? Parker naturally very clear lesson Perez, so he no unambiguous on ad spending. Over the past two years, Nike proportion of its annual advertising revenue of around 11.7%. However, all these can guarantee whether Mark? Parker successfully achieved the goal? Some analysts are skeptical. They pointed out that if Nike's revenue to reach $ 23 billion in 2011, the average annual growth rate should reach around 9%. The problem is, the larger the enterprise, the greater the friction of its advance. It would be like Nike had to face the challenge.K-Swiss celebrates the world class tennis tournament, this time will be specially introduced Majors Pack, will be quite welcome SI-18 International and Gstaad with the classic blue, green, retro color re launch. First, from the story of SI-18 International, born in 1989, and for the first time used the brand's SI-18 shock absorption technology, carrying a special D-ring shoelace system, exquisite appearance and function, so that it is widely recognized. Another Retro jordans for sale protagonist Gstaad for the first time in 1986 debut, many brands are like symbolic shoes, this is the classic K-SWISS The Classic after second pairs of shoes with the flagship brand representatives, on the pitch and off the pitch can style outfit. The brand with the official color Wimbledon for the completion of the concept of combination, pricing of $130 per pair. news source: insidethesneakerboxJordan Super.Fly 2 has also joined the ranks of NIKEiD?, and many special customized parts also make people feel excited, like the tongue and lining part of new crack design options for you build your own shoes outside the bottom of the one and only, and the flying Logo and part of the shoelace can also choose to have the ability of luminous material in addition, can also according to usual actual site to choose suitable for indoor and outdoor rubber outsole and XDR material outsole provides excellent grip to love, friends may wish to link to NIKEiD?? began to build their own a pair of? Jordan? Super.Fly 2. custom essay writer source: sneakernewszp8497586rq? do you remember that LeBron James once wore a pair of mysterious shoes that used only the devil felt to provide a stable shoe during the regular season? (reporting in the station, restoring memory.). Although the official has not yet been announced, but this pair of shoes is almost certainly part of the LeBron Soldier series of the latest masterpiece, the author wrote this realize that this series of shoes also imperceptibly accompany us through the ten years. The in appearance and brand for the year LeBron launched Nike Zoom 20-5-5 style is very similar, including the band position but also makes it easier t Cheap air jordans for sale o make the two recent Lenovo, through the double color network is out of the first exposure and his style is very similar to the obvious differences in Swoosh LOGO there is no version, but do give the players Sample and launch some differences in fact is a very common thing, are interested in prospecting shoe researchers please temporarily wait for public information further! source: HupuNike LeBron 12 has been launched by the official name of the colors, of which "Six Meridians" is with a strong Chinese flavor. The appearance of orange, reminiscent of last year's LeBron 11 'Forging Iron', but this time the inspiration is from the east of the ancient massage. The design is also more colorful, real after bring quite a lively feeling, Hyperposite pattern is the jump from the upper tone, a finishing touch effect. with the rise of net shot, Xiao Bian always hope that the seller in front of the computer to provide real pictures, this psychological appeal is probably too lazy to go out, but also want to know the shoes and their own do not take it. Well, the information is pretty good now, and all kinds of new sneakers are likely to provide you with pictures you want. I believe that soon, this "Six Meridians" will soon be in Taiwan debut, and before this can also refer to see the pictures, and feel the charm of LeBron 12. source: sneakerreportReebok Zoku Runner Ultraknit after finally after the launch of Multicolour multicolor color, to the author? Multicolour is the best way to see the fabric texture of the color line, because each kind of color reproducibility is not high, intertwined the way people can change the taste carefully each structure, this time wit Cheap air jordan 12 taxi for sale online free shipping h the support plate and the white DMX with high transparency in the end, quite elegant simplicity, is currently in Russia? Reebok official website shelves, model BS7840, and other countries will also be in the recent sale. Reebok Zoku Runner to use Ultraknit material, is definitely one of the science and technology public curiosity, published in time after the introduction of selected woven fabrics, what is breakthrough let Reebok break previous silence. In access to foreign websites HYPEBEAST Reebok two Sarah St. George and global product manager Philippe Bun, raised the question to them, and said: "George first we spend about a year and a half of research and development, in order to present a complete product to consumers. "Another manager Bun said," as a member of the adidas Group, Ultraknit has a reference in the R & D? Primeknit, but we have breakthroughs in digital algorithm engineering so? Ultraknit has a comfortable wearing feeling and does not lose the support of, and in the toe high strength wire reinforcement, improve the knitted shoes front toes will highlight the excessive upper situation, for the future will be widely used in various shoes on Ultraknit technology. "After meeting the Zoku Runner, then Reebok will end what dishes? Expect Ultraknit to be applied to performance products. source: EU Kicks / WEARTESTERSAir Jordan MTM will be sold at a particular store tomorrow. This is a small shop with fewer outlets, and we will be able to collate the dealer links currently available for sale at Facebook. The actual selling methods, mechanisms and locations are subject to the store's announcement. Wuchang 23 source: Nike, Incadidas Ultra Boost and the recent new color to meet with you, followed by the debut next month in color is black with reflective effect, using the characteristics of Primeknit technology, through the precise calculation of yarn with special paint mixed fabric uppers, creating eye-catching effect. Another selection of natural wool woven wool fiber, adding not only enhance functional, texture is more excellent, with this pair of white rice Ze version of the original but not to sell foreign Friends & Family limited, but the recent good news, is expected in January next year. source: Fashion PressLeBron 13 officially released at the end of exposure on the Internet have various versions, this pair of styles through a combination of a blue and gray color tongue has a sense of the future, LeBron shoes really walk in front of science and technology, from the previous description, even if the existing technology can also through different positions to create the collocation of shoes avant-garde appearance and excellent performance, every time the LeBron shoes are available with shoe makers for exploration of new ideas, before the official design concept has not been announced, guess Nike design inspiration is also used in one of the new shoes look fun before the debut! source: @kicksenvy.coWorld Cup four professional contacts popular NIKE running shoes 2006-06-17 08:37:59 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [source: Chinese shoes network] Print & nbsp; Close What help Ronaldo and Henry more frequent and more powerful, faster sprint? NIKE is the lightest, fastest shoes. Fulminant accelerate design allows guard catch up. Perfect for Perfect rely on speed and skill to get rid of the opponent's players. This is the NIKE launched in 2006 during the World Cup four professional running shoes! To provide better and more humane hardware for the athletes! NO.1 heel locking system NIKE Sports Research Laboratory researchers used high-speed cameras and pressure sensing technology to accelerate the process of analysis Ronaldo and other players, resulting in the Vapor heel locking system. NO.2 vamp TeijinKNG-100 from NIKE's innovative technology, soft, lightweight fabric after light treatment can provide the fullest sense of touch and response. Waterproof, not like some leather as weight gain due to water absorption. NO.3 whole vamp Kangaroo leather upper provides excellent feel and softness, breathable mesh tongue flip, snap fixed nylon, shoes, mouth super soft, super comfortable. & nbsp; & nbsp; & nbsp; NO.4 taste men love football, certainly on this elegant appearance, superior quality shoes obsession, during the World Cup, which with this classic sneakers to reflect the fun of it. Related newsadidas Originals joined hands with the world's top talent pianist Lang Lang to redesign the iconic shoes Gazelle produced in 1968. Elegant black shoes with bright golden cortical collocation three lines as the main body, the gold "Lang Lang" on the heels of gold embroidery, printing more Lang Lang iconic finger movements, and India stars design and dazzling gold insole toe part of piano pedal, called the street fashion and elegant art to perfection. Adidas Originals Lang Lang Gazelle $820Visvim Folk the final version of the Vans x Carhartt boat shoes co review last article: Visvim Folk sailing shoes next: final version of Vans x Carhartt collaboration Kanye West is now evident to anyone,; is; adidas the top gold giant, YEEZY; BOOST color in the shoes industry situation. But there is no denying that before that he and Nike the processing of the Air Yeezy also once shook the moment, Air Yeezy and Air Yeezy 2 is still a lot of people dream of hope include shoes. Recently, however, in an article on , Complex , it was mentioned that when Kanye West did not switch to the adidas gate, he and Nike were actually discussing the sale of Air Yeezy 3. A Esaie Witherspoon statement, she was Nike sports department and ACG series of global product line manager, but because there is no Kanye to participate in the design of the products are all, in addition to Mark Parker's decision and criticism in December 2011 and declared the cut sheet, Kanye West in the Twitter is Air Yeezy 3, but it backfired, leading to a hair get out of hand, we have no chance to see the true face of Lushan Air Yeezy 3. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- , every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! 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