market still maintain a strong Europe occupy two top of the pyramid of the old pattern. However, this does not mean that the local fast company no chance, they have to participate in Olympic sports sponsorship Enclosure Movement. "Ambush marketing" approach was the rapid spread of the sports shoes pattern entirely projected on the Beijing Olympics sponsorship platform, in the face of strong suppliers sponsor Nike and Adidas, local sports in the embarrassment of being marginalized situation. "The company grew less than 50 percent is not a good company" and enter the new millennium, the domestic sports shoes and apparel companies began a breathtaking growth. They are typical of Fast Company. But so far, these companies have not fast Nike and Adidas pose much of a threat, the market still maintained a strong Europe to occupy two top of the pyramid of the old pattern. However, this does not mean that the local fast company no chance, they have to participate in rodeo sports sponsorship in Olympic sports, and the opportunities to climb bet on those Chinese who could get the title of the project, such as gymnastics, table tennis, diving, badminton, and even include weightlifting and shooting. "ambush marketing" approach was quickly popularized. reject marginalization why the other end of the thick curls into a board-inch, grew a bear cheap jordans for sale mens d shaved for many years, "Wen Qing" temperament gone . His title also by that little mouthful Del benefits "special assistant to general manager" with the "vice president." There are thousands of sporting goods company in Fujian Jinjiang, managers such as river carp, not an executive like him as a business service for nearly 10 years. And now, he is probably the most time of the alert, because, in this industry for 10 years opened Express, the situation has somewhat strange. Fair every year to participate in the body, Del benefits annually hall next to Adidas. For why it is, and Adidas "twinning" has a very important symbolic significance. He interprets this as "there is approximation in terms of fashion sports style." In this year's Beijing Olympic body Expo hall, two tone hall are also black and white, the difference is Adidas oval outside the stadium decorated with navy stripes, while Del benefits is made the Bird's Nest and Water Cube mixed body. Fair every body, there is always a moment of boiling within deerhui pavilions, this year is no exception. With the arrival of fans, the hall had some sparse crowd gradually gather in deerhui pavilion. Bayi after a long prelude by the children's gymnastics team performances and interactive games hosted Han Qiao constituted, Jay played. Screams and cries hybrid one, 800 square meters large cheap jordans online booth almost prepared for them, or else you really want to bursting of. deerhui and Adidas, while lively, while deserted. Adidas there, only occasionally thirty-two staff at the booth of "football field" while wandering. However, it exhibits, the two and not comparable. As an official partner of the Beijing Olympic Games, Adidas exhibited professional sports shoes, from track and field, gymnastics to ball games, the style is concerned, can be called beautiful. In many cases, the effect of sales value and stylized entertainment stars will come stronger than sports stars. Years ago, when Jay Del benefits and fried chicken in contact, once faced with competition from Anta. Anta was hired just because table tennis star Kong Linghui spokesperson fame, but from the shape of a professional sporting goods company's public image still a great distance, after all, difficult to fully reflect the professional table tennis shoes and equipment. ANTA professional image is then substituted by its sponsorship of the CBA Li Ning transferred gradually erected. From another point of view can also be considered, it is precisely to give up the achievements of Jay Anta. Later Anta in addition to briefly speak with Elva over canvas shoes outside, its spokesman is a water sports star. and Anta, 361 degrees and a few other companies from different professi cheap jordans for sale onal sports sponsorship "professional" breakthrough, Del benefits represented by the "fashion movement" fans very public. Than Jay, TWINS, Aaron Kwok, Stefanie Sun, Jang Nara, etc., and sports eight pole could not beat the entertainment figures become sports shoes and apparel enterprises spokesman. Dozens of brands, dozens endorser, which is strange landscape in this market in the past decade. why his entertainment marketing has been called "insert bits" policy, but the market is growing so fast that those who want to unconventional marketing strategies conventional regression, namely sports return. And strange place domestic brands pattern that group today, shuffle already near the end, committed dozens of brand to do business during the peak period has now left more than a dozen. Later will be less, when who survive it? So now, they must show the harder. ambush marketing new products deerhui spokesperson Bayi team gymnast Xiao Qin. Xiao Qin called "pony God", pommel horse is his strength. He has become the Beijing Olympics gold medal candidate. This Del benefits, is an important link Beijing Olympics tentacles. Meanwhile, Phoenix TV host has become deerhui Xu Gehui public ambassador. The so-called "public ambassador" is just a pretext, which is behind the clear intent of marketing, because Xu Gehui Phoenix station hosted a file c cheap foamposites alled "Together 2008" program. This two-handed, why call it ambush marketing. In fact, sports sponsorship, ambush marketing (ambush marketing) long. From the 1984 Los Angeles Olympics, many unofficial sponsor on through the sponsorship of sports stars, television broadcast and outside the campaign launch, etc., fighting for attention resources. Adidas as the Beijing Olympic Games sports clothing partner for the Beijing 2008 Olympic Games, all the staff and technical officials Paralympic Games, as well as Chinese sports delegations, volunteers and torch offers sports shoes and apparel. However, despite Adidas is the Beijing Olympic partners, it leaves space still has great Olympic marketing. Nike is not keen on the identity of the official Olympic partner, in the Olympic marketing, it is always by pragmatism. Olympic Games, Nike has 28 Olympic Games and China in the 22 participating associations sign an cooperation agreement to provide exclusive game equipment. In addition, Nike also with the United States Olympic Committee, Germany and Russia, nearly 40 countries signed a cooperation agreement. As a result, more than 3,000 participated in the Beijing Olympics, most athletes wearing Nike equipment will participate in the competition, but only wear Adidas shoes and apparel on the podium. Thus, if Adidas became the official news sprea cheap jordan shoes for men d Beijing Olympic partners is not so popular, it really is not easy to figure out the general audience Adidas and Nike in the end who are "partners." Nike formula of "ambush marketing" clearly provides an effective path to excavate Olympic marketing resources for the Chinese local sporting goods business. Li Ning televised engage interception marketing apparently quite powerful. Li Ning and the CCTV sports channel signed a three-year contract, requiring all photographed reporters, guests, presenters must Peidailining logo. Defeat compete with Adidas official partner of the Beijing Olympic Games after positive competition, Li Ning's this trick apparently he pulled a city for themselves. If the matter is not on Adidas and Li Ning consultations, I am afraid that as the official sponsor of the Beijing Olympics marketing effectiveness will be greatly reduced. Meanwhile, Li Ning is also the Chinese gymnastics team, tennis team, shooting team and diving team gold medal four big sponsors, in addition, still the Spanish team, the Argentine team and sponsor of the Swedish delegation. In addition to Li Ning, many of the local sports shoes and apparel brands have chosen the type of free-rider Olympic marketing, sports shoes in Jinjiang communities, special steps, Erke, Peak, Royu and wild force, were sponsored Belarus, Olympic delegation to No Cheap air jordan 12 taxi for sale online free shipping rth Korea, Iraq, Tajikistan and Slovenia. As another strong brand Jinjiang system 361 degrees, has been the main sponsor of the Chinese badminton team. break the bottleneck Olympic participation divide the resources of the local fast group of companies, in addition to a simple promotional purposes, more important is the product of professional level of appeal. This is a crucial change. the mid-1980s, when the "sports shoes" from Hong Kong and the mainland passed, it is not to be called sneakers, and called sneakers. As shoes production base in Fujian Jinjiang, in science and technology for a long time internal and professional sports-related products are not as much. While domestic demand situation is not clear, by the early 1990s, when the Olympic men's basketball team sponsored August, when this national championship team players still wear the shoes. To enter the site to promote the shoe's largest producing field in Jinjiang from domestic professional sports, especially the rise. today morning in the Cleveland Cavaliers away game challenge Houston Rockets game, LeBron & middot; James changed 7 a Ambassador envoys seven, but with a jersey with a phase contrast LeBron away 12 PE as the feet boots, regret is James performance in general, the free throw line is only 11 penalty 3, also therefore lost this field is viewed as the regul Cheap air jordans for sale ar season MVP of the battle for the game. When the guest shoes identification of the hot line, to support the fight against fake ma!! Immediately search Apple App store to download and install the artifact APP-- artifact when the guest artifact!! WeChat search "dunkhome", micro-blog search "when the guest"!!adidas since the last season for Damian Lilllard launched exclusive shoes D Lillard 1, the boots to accompany him on the pitch to fight, but also to witness his growth. With the new season coming, it's still up to Lillard to lead the team higher and further. D Lillard 1 overall price low TechFit obvious to people, who give feet socks overshoes more flexible operation, the collocation of adiPrene+ with moderate feedback to shock needed help. In addition, the sewing and cutting pieces of the whole shoe body draw close to the traditional basketball shoes, showing the appearance which is different from the narrow and thin body length. Adidas has also prepared the Rip City for Lillard for the 2015 season, and the Road color. The two models are inspired by the pioneers, using different tones and decorative designs respectively. The 'Road' version features a replacement of the vamp to provide a more casual feel. According to the current news, two pairs will be sold in Taiwan, if any, and interested candidates are looking forward to it! D Li Retro jordans for sale llard 1 'Rip City' 161161 9191 132132 141141 7373 3535 D Lillard 1 'Road' 1919 151151 8-b8-b 101101 5555 1717 Damian Lillard is actually 12-1200-Dame-Wht112-1200-Dame-Wht1 16-b16-b 1-Damian-Lillard-adidas-Dolla11-Damian-Lillard-adidas-Dolla1 8-a8-a 20-Damian-Lillard-adidas-Dolla20-Damian-Lillard-adidas-Dolla 211211 source: Nice Kicks foreign website Sole Collector, especially for the John Wall's first pair of Adidas endorsement designer shoes Robbie Fuller access, and talked about the whole development process of some interesting things. Having experienced the endorsement of different brands, the potential of John Wall has always attracted much attention. However, in recent years, we have been able to exert ourselves. Through sorting out the content, together to understand Adidas J Wall 1 what features it?! , this is the first pair of John Wall's Adidas sneakers. Talk to us about what the whole design process is like! designers know athletes first before they begin to design. In addition, I'll try to add something that belongs to Wall, probably his favorite things, needs, etc., while retaining the need to design shoes at the end. So before we started, we found something that suited his personality from his wardrobe and led us in a certain direction. And we plan to design a performance oriented shoes, in the final prod Cheap air jordan 12 for sale online free shipping uct, we also see such results, and become his first pair of endorsements shoes. what has been learned from his personal style? Does it affect the final design? , his style is like I-95 highway, across many regions. From his wardrobe, we saw many different kinds of shoes, which gave us inspiration for the design of the outsole. You'll see the entire map of the United States, with Washington as its center, extending the tiny line to the other 29 cities in NBA. The meaning behind this is' give, love, get, love 'or' give style and get style'. So when he goes to each city to play, he can experience it more deeply. from the point of view of performance, what are the expectations of John Wall for these shoes? he definitely doesn't want a low cylinder, but he hopes to be a little tall. Because it gives him security and moves more quickly on the field. Besides, he likes Crazyquick very much. After a full season, we know that some of the elements of Crazyquick are what we can use, so you'll find some grooves at the bottom, which is the design that has been transplanted from previous experience. Of course, I also want to give him something new, so we try to use the full sole adiprene + shock absorber to provide the full slow vibration ability from the toe to heel, which is just in line with his needs. Then Kung Fu in the vamp, in order to ma Retro jordans for sale ke him more quickly on the pitch movement, so we strengthen the coating of shoes, so you will see two pieces of shoes in the foot part of materials to make shoes design more fit. Boost is the main subject of Adidas now earlier in February, when Energy Boost technology announced that in August will launch Adidas new technology in the bottom Spring Blade. At first glance, with a very strong sense, its inspiration comes from grassland in gazelles, each pillar extending out independent people have constantly move feeling, the Washington Redskins star NFL Robert? Griffin III has released the new shoes photos on the website, please continue to report detailed reports of the next lock. source: sneakerreport Solecollector? New York famous singer Rihanna (Robyn Rihanna Fenty) in earlier than the personal website Instagram put up a sign with the sports brand PUMA photos, but the official website also invited her as a woman of the year to determine the motion series of voice and creative director position, will cooperate with its unique female perspective and ingenuity. It also makes people look forward to a chemical effect between how. source: @badgalririLast year, Adidas Parley for the and marine environmental protection organization Oceans cooperation between the two sides together, will be in the ocean of waste plastics into fiber material, and for footwear, hope to arouse people's attention and maintain the natural environment, several successive wave finished actually exhibit Adidas sustained investment research, new technology breakthrough in addition, this paper focused on the uppers made of this pair of running shoes, if you have the impression of Parley Oceans and the for six months ago, adidas has been through the Futurecraft 3D technology to recycle and waste polyester fiber as raw material in the bottom gillnetting (station reported), Parley for the Oceans and their partners in the Sea Shepherd together in the collection of the Maldives coastal illegal deep-sea gill net, and this material is called Parley Ocean Plastic?, contains high performance yarns and poly Compound material, the official said the first step of this shoe is the realization of the challenge, the future will gradually expand the application in the manufacturing of footwear, apparel, production and manufacturing of Adidas in the end to build the blueprint for the really exciting and worthy of affirmation. This pair of with Ultra Boost as a prototype concept shoe into the Tailored Fibre technology, the Alexander Taylor Studio is responsible for leading the technology is a highly customized technology as the starting point, the user related data to the computer, through the automation of machine precision weave uppers, let them in ocean floating, hazardous waste will cause ecological rebirth into meaningful existence. "This is an exciting collaboration. Adidas and Parley for the Oceans have worked together to turn waste into running shoes, proving that these things that harm the environment of the earth can be recycled and created again.". Retired French footballer Zinedine Zidane said he is now working on the project and helping to promote it. The day before the world ocean day this month (June 8th), Adidas announced through the Instagram activity sent 50 double product, tell you to the marine environment maintenance and reject the use of disposable plastic products concept, have a chance to win this pair of shoes do not have the significance, way to @parley.tv Instagram with activity or the official website understand. Adidas Crazylight Boost 4 will soon be published, there will be more colors appear in front of us. Crazylight Boost 4 "Multicolor" by playing surface in the four layer SprintWeb on the creativity, showing special lines, are like the rainbow shine on the vamp as dazzling color. The overall use of black tone can also highlight the characteristics of the upper, in addition to the shoes, white three lines have a sense of speed. Crazylight Boost 4 will be available on August, us time, and is expected to cost $$140. source: Sole Collectoradidas adiZero Crazy Light 3 Low barrel body can reduce more flexible ankle movement, and black SPRINTWEB and red SPRINTFRAME phase, become the most classic color matching. From the amount of light generation has just published the idea has been extended to the three generation, the subsequent progress is to make people look forward to. adidas Damian Lillard for the first generation of personal exclusive boots Lillard 1 launch of the new D color, the back of the inspiration comes from his hometown in Oakland where the team AAU Oakland Rebels, in the body of the shoe to block a fresh blue and bright red shirt collocation complete showing color, so that the whole is very neat and elegant. This not only for their own shoes to increase diversity of styles, but also to help these young players in basketball on the road has a considerable amount of resources to assist, so that they can play superb skills. is also expected to be sold in Foot, Locker and adidas.com in July 10th. source: SneakernewsAt the beginning of in hardcover print shell, high specification reading enjoyment. It contains all aspects of the Air Jordan shoes, and also publishes a sneaker calendar. The encyclopedia, plus the calendar, is priced at $$90, and the calendar is priced at a separate price of $$45, and can be clicked into the official website.